The thing about food is it can sell itself, but if its plated on the wrong dish it can look unappealing. It's all about presentation (and then taste of course). So we took that idea and created a "plate" for the restaurant to be "served on" from afar so when people researched the restaurant at home, they would want to put their shoes on and get in the car immediately. And we believe, the site turned out to do just that. We preserved the authentic Italian feel, but incorporated the neighborhood history that Uncle Sal's has built over the years.